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Media and Entertainment: Text Publishing Sector

Media & Entertainment Text Publishing Sector

Text Publishing Sector

Introduction

The International Trade Administration’s Global Media & Entertainment (M&E) Team: Text Publishing Sector supports U.S. companies in their licensing, export and international expansion goals via our 100 U.S. Export Assistance Centers and 80 U.S. Consulates and American Embassies.

Industry Overview

  • The global text publishing industry is a $42.5 billion industry, of which the U.S. market constitutes $23.3 billion (according to WIPO 2019).
  • Top-10 2019 international publishing markets: USA, Germany, United Kingdom, Republic of Korea , France, Italy, Brazil, Turkey, Canada and Belgium. (China was not represented in this survey) .
  • Global Trends: Digital technologies, copyright & intellectual property, and new distribution channels are changing consumer behavior and forcing publishers to rethink their business models.
  • The global pandemic has had a huge impact on the publishing industry with the closure of bookshops and cancellation of book fairs, and urgent measures is requested from governments to help publishers.

What can the Global Media & Entertainment Team offer the Text Publishing Sector

Trade Counseling:
Our Specialists will work with you to determine markets, publishing trends, entry challenges, understanding copyrights in foreign countries, conduct background checks on potential partners, and more.

Business Matchmaking: 
We’ll identify and introduce you to potential international business partners via our Gold Key Program including:

  • Agents and representatives
  • Distributors
  • Government & trade organizations

International Vetting:
If you’ve identified a potential international partner, we can vet that organization via our International Company Profile service.

Team Activities:

  • Engage with domestic Trade Associations, Congressional bodies such as the Internet Caucus, International Ministries of Trade, or Culture or their industry Export Bureaus to facilitate trade.
  • Implement trade missions, attend trade shows and other trade events to promote international business.
  • Organize webinars that highlight policy and regulatory issues and identify best prospect markets.

Highlights from past events

Frankfurt Book Fair 2021 | October 20-24, 2021 | U.S. Commercial Service Frankfurt 

CS Frankfurt at Book Fair 2021 Photo Collage

Questions

Valerie Ferriere 
Text Publishing Deputy 
Paris, France
Valerie.Ferriere@trade.gov